People Places Events In History Terms Organizations
Home Invites Members Groups Events Careers Videos News Photos Blogs Polls Forums Chat
Home > Blogs > Post Content

How to Build Your Platform and Shine like a Superstar (4893 hits)

Here’s how to establish a platform:

Brand. Look like where you want to go. Have the look of “celebrity.” Have a professional photo shoot. Hire an image consultant. Let’s be real: lose weight if you have to – image is everything.
Have a spectacular biography. List your awards, activities, media hits, add testimonials and your photo to the bio sheet. This is called a “one sheet.” (see Candace’s above) I have launched many speakers careers by writing bios that became their “ticket” to where they needed to go – even before their book was published. I crafted their “speaking topics” and secured “A -list” endorsements. This was the foundation of their careers and they still use it to this day.
Speak, give workshops, seminars. Volunteer your times at churches, schools or hospitals. No one is calling to PAY you to speak YET, so speak for free! Just get shots of you in action and video.
Write. Yes, you hear that you need a platform to publish a book – but in reality a book can establish your platform. It’s easy to self-publish these days. Go to www.essence-publishing.com and get a free publishing kit. And if you need help, hire a ghost writer or a book coach.
Pitch yourself to the media as an expert. Contact radio, TV, newspapers or magazines and offer your expertise. A quick way to get exposure is to regularly call-in to talk shows and join the conversation. You can get to know the producers of the shows that way. If you are afraid to “sell” yourself – get a PR coach to help bolster your confidence and tell you what to say.
Write Op/Ed (opinion editorials) or columns for your local newspaper or regional magazine. Make sure your byline includes your “spectacular bio,” links and contact information.
Host your own conference, community outreach event or mini-seminar series. Invite other expert speakers that will help “validate” your platform. Make the event FREE so you pack in as many people as possible to showcase your skill. Make sure you alert the media. Because the event is free, pitch a public service announcement (PSA) to broadcast stations. Get listings in the daily newspapers.
Secure a leadership position in a non-profit. Offer your expertise to the organization pro-bono and ask for letters of reference, testimonials and referrals.
Blog! Grow your social media following. Become a thought-leader by sharing your thoughts online. Dive into Facebook (set up a ‘fan’ page) and Twitter and connect them to your blog. Make sure you are delivering value and offering solutions to problems. Search out other blogs to guest blog too.
People have to hear you and see you. Set up a Youtube channel and post up videos of yourself in action. Post up videos of those who have heard your presentations too. Promote your videos via your social media channels such as Twitter, Facebook and Linkedin.
Podcast. Become a radio show host on Blogtalkradio. Interview other experts in your field and promote the podcast on your blog and syndicate it for free iTunes. Get an account at Cincast deliver messages anytime, anywhere across the internet.
Build a database. This is hub of your platform. Make sure you build an email database and regularly communicate with them via an email newsletter. Drive traffic to your website/blogsite from your social media sites and capture their email addresses by offering a “free” gift that is representative of your brand. This should be a free gift that is so convincing of your expertise that they will stay connected to you over time and eventually become a “raving fan.”
Joint venture and partner with others. Do teleseminars or webinars with other speakers/authors that compliment your platform. This is a good way to get exposure to a new audience. You promote them to your audience and they promote you to theirs. Win-win synergy

Bottom line: in order to have an established platform – you need numbers and influence. The more exposure you have, the greater opportunity for others to really know, like and trust you. Once you have their trust, they will spread the message of your platform to others. And word of mouth is still the best form of advertising.

It’s all about people and how you are positioned to make difference to make an impact in people’s lives. It’s ministry really.

www.PamPerryPR.com for free report!
Posted By: Pam Perry
Monday, August 13th 2012 at 4:16PM
You can also click here to view all posts by this author...

Report obscenity | post comment
Share |
Please Login To Post Comments...
Email:
Password:

 
More From This Author
How to get your book into 200+ stores
Free teleseminar on selling your book to Hollywood
NETWORK WITH THE MEDIA AND GET MAJOR PUBLICITY
How to Sell A Lot of Books
Get out there! Get on National TV
How to create a best seller in 2016
How to get on National TV Talk shows
Get Paid to Speak!
Forward This Blog Entry!
Blogs Home
Employer Showcase
>> more | add
Latest Jobs
Senior Marketing Specialist with National Conference of State Legislatures in Denver, CO.
Database Analyst with Missouri State University in Springfield, MO.
Project Curatorial Assistant, Hillman Photography Initiative with Carnegie Museums of Pittsburgh in Pittsburgh, PA.
Sales Supervisor- Mobile with Best Buy in American Fork, UT.
Customer Service Specialist with Best Buy in American Fork, UT.
>> more | add
Latest Member Activity
elynor moss just posted a photos entitled 'class act'. 11:40AM
elynor moss just posted a blog entitled 'ase (yoruba)'. 11:37AM
elynor moss just posted a blog entitled 'zenzile miriam makeba (4 march 1932 – 9 november 2008), nicknamed mama africa'. 04:49PM
elynor moss just posted a blog entitled 'meet jo herd-middlebrooks....marieta college's first black homecoming queen!'. 07:50PM
erikka jackson just became a new member. 03:15PM
elynor moss just posted a blog entitled 'exclusive: how this woman became the youngest black mcdonald’s owner in the u.s. '. 10:20AM
elynor moss just posted a blog entitled 'three wilson high school grads open a cafe and creative space near union market'. 10:07AM
elynor moss just posted a blog entitled 'black architects have a rich american history'. 06:31PM
elynor moss just posted a blog entitled 'remembering the groundbreaking life of the first black astronaut'. 11:14AM
elynor moss just posted a blog entitled 'scientists you should know: james west'. 08:20PM
elynor moss just posted a article entitled 'here's what it was like to be mansa musa, thought to be the richest person in history'. 10:48AM
elynor moss just posted a blog entitled 'dr. martin luther king, jr.: status check on the dream'. 10:39AM
>> more | invite friends