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History of advertising to African Americans (3795 hits)

What is the history of advertising strategies to reach African Americans?
Posted By: Rick Hagedorn
Sunday, October 31st 2010 at 7:08AM
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I do not think I can expound on the "history" of advertising to African Americans, but I can say that as the population of African-Americans increased, so does the direct advertising strategies. Bottom line for companies - make money. If you are not generating revenue, then your business is not going to survive. Once the African-American population became a factor, then that is when the companies started directly advertising to them.

African-Americans still have a prominent population here in the US so companies are still trying to market to the audience - whether is be TV commercials, esp on Black-owned TV stations, magazines (eg Ebony, Jet, Essense, etc), and other forms.
Monday, November 1st 2010 at 3:54PM
Reginald Culpepper
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