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||New York, NY United States
|| Sports and Recreation
Manager, Insights and Analytics |
The Manager, Insights & Analytics will work with various teams to optimize digital content, product performance and database marketing. This person will coach internal and external stakeholders on how best to use available data to optimize content, increase engagement through CRM marketing and to increase traffic and engagement on digital platforms and with marketing campaigns.
Collaborate with teams to translate digital, social and CRM metrics from dashboard to actionable insights
Leverage data to understand our fans in depth, identify areas of opportunity, and help execute projects to drive growth and engagement of MLS users
Develop processes and drive performance optimization around main KPIs
Create suite of weekly and monthly dashboards to communicate trends and metrics to MLS executive team
Work with teams to use data to optimize product, content and engagement performance
Help institute best practices for data usage at League and all 23 Clubs
Document and record data definitions and structure as well as specifications for business intelligence reports and dashboards
Develop event and campaign recap analysis reporting including actionable insights
Additional responsibilities as assigned
Qualifications & Requirements
Education and Experience
Bachelors Degree (in Mathematics, Statistics, or Economics)
5-8+ years of experience (must include 2+ years of quantitative or statistical analysis experience)
Demonstrated experience with a web analytics platform (Google Analytics, Omniture, Chartbeat, Crimson Hexagon) and traffic patterns, as well as Social Media analytics platforms (Twitter Analytics, Facebook Insights, Instagram Insights, Hootsuite, Shareablee)
Experience with BI tools (ex. Tableau, SAS VA, Data Studio)
Experience working in digital media with a content publisher or technology company
Experience working with CRM databases (Salesforce) and marketing campaign data and providing insights and improvement recommendations
Strong analytical skills, ability to create business models
Superior organization, project management skills and attention to detail
High level of commitment to quality work product and organizational ethics, integrity and compliance
Ability to work effectively in a fast paced, team environment
Strong interpersonal skills and the ability to effectively communicate, both written and verbally
Proficiency in Word, Excel, PowerPoint and Outlook
Demonstrated decision making and problem solving skills
Detail-oriented with the ability to multi-task and meet deadlines with minimal supervision
Knowledge of the Spanish Language or an International Language (business proficiency)
Knowledge of the sport of soccer
Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays
Headquartered in New York City, Major League Soccer features 23 clubs throughout the United States and Canada. MLS and SUM are committed to attracting and retaining the most innovative talent in the industry. We offer an environment that recognizes teamwork and collaboration, fosters diversity and encourages creativity, all while sharing a passion for The Beautiful Game.
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